TWO languages,
ONE job.
I started out in computer engineering, ended up in marketing, and never stopped building.
Most go-to-market teams speak in pipelines and personas. Most builders speak in models and pull requests. I've spent my career translating between the two, and the most interesting work happens when one person can do both.
So I do both. I write the positioning and I write the prompt. I design the campaign and the agent that runs part of it. When a sales team needs a better way to find AI use cases, I don't write a brief for someone else. I build the app.
Today I lead go-to-market for business solutions at PEAKUP, across five business units and the Microsoft partner ecosystem. Alongside it, I run my own product. Each keeps the other honest.
How I work
- Outcome before feature×1
- Build to understand×1
- Make it repeatable×∞
Currently
- GTM for AI & Microsoft, PEAKUPNOW
- Growing GuestlightNOW
- Agents for sales workNOW
- Story continues—
TOTALONE JOB